From the 2024 season, Michelin will be a main partner of the WHOOP UCI Mountain Bike World Series for the next 5 seasons.

Michelin has a strong heritage in cycling and created the first modern bicycle tire in 1891. For over 130 years, the brand has continued to be a mobility pioneer, building an impressive global reputation for quality, innovation, and performance. While achieving great success as a long-time technical partner of motorsport, Michelin is bringing its expertise back to mountain biking, where it already offers a complete range of tires, developed using the latest technology.


The new partnership between Michelin and the WHOOP UCI Mountain Bike World Series perfectly aligns with the Union Cycliste Internationale’s (UCI) mission - outlined in its Sustainability Policy and Climate Action Charter - to make cycling one of the world's most sustainable sports. In 2019, Michelin reinforced its ‘all-sustainable’ approach which strives for the best balance between human, environmental, and economic priorities. Cycling plays a key role in achieving this balance by offering an eco-friendly and low-cost mode of transport that also benefits the health and wellbeing of populations.

As a pioneer in cycling, Michelin are committed to helping bike riders reach their greatest potential.

Choosing Michelin bicycle tyres means you are choosing a brand with a strong global reputation, a origin brand at the heart of major bike industry innovations, and a brand whose products are consistently approved of by consumers.

Embrace new limits with Michelin.