In the heart of Orakei, Auckland sits Bionic - an electric bike specialist store that designs and stocks their own brand of e-bikes.

We sat down with Paul and Luke at Bionic to learn about their journey in the bicycle industry so far. 

In the Beginning

Back in 2012, Paul visited a massive trade show in Canton/Guanzhou, China.

“Back in those days, fewer than 100 eBikes were imported to New Zealand”.

Looking to start a business in an industry and sport that he was passionate about, Paul visited a few factories, arranged a supply chain, and had some samples produced. The first generation of Bionic electric bikes were ‘off-the-shelf’ meaning they were already designed with off-the-shelf components.

“Within a few years we started customising and designing our own frames, and we’re proud to say all our frames are now designed in-house".

Image credit: Bionic Electric Bikes

The Name

The name of the business was inspired by the bionic powers of Colonel Steve Austin in the 70s TV show series ‘The Six Million Dollar Man’ - a super powerful half man/half machine character.

Paul sees eBikes forming a similar connection: from human to machine mobility.

The Difference

All of Bionic’s bike frames are designed in-house, which means every specification is chosen with purpose.

“We know every nut and bolt of every product we produce and sell”.

Image credit: Bionic Electric Bikes

Another beneficial difference is their location, with the Orakei cycle path being right at their front door (literally).

Foreseeing an increasing demand for cycling infrastructure within Auckland, Bionic’s team wisely chose their current location: which is proving convenient for commuters and weekend riders alike.

Image credit: Bionic Electric Bikes

Aside from their electric bikes, Bionic also pride themselves greatly on customer care and after-sales support.

“We want our customers to feel welcome to pop in anytime: for a chat, to ask a question, or just to pump up a tyre!” 

Bionic ensures their customer commitment and service extends far beyond the initial purchase of a Bionic electric bike. They are dedicated to making sure every rider gets the most out of their journey long after rolling out of the store.

Growth over the Years

Originally having their first warehouse unit in Mount Wellington, Bionic quickly outgrew that location and showroom size.

“The previous building was only 75m2, with little space to showcase our bikes and range. Our current building is 400m2 with more room for bikes, [and is now] inviting and configured for retail”.

Image credit: Bionic Electric Bikes

Products and Services

Specialising in electric bikes, Bionic’s range includes hardtails, step-thru, folding, and commuter models. Asked what type of Bionic eBike has proved the most popular?

“The Cruiser: which also happens to be the very first bike that was fully designed in-house by us”.

They also work on other bikes, including non-electric, road, MTB, kids bikes and e-scooters.

Image credit: Bionic Electric Bikes

The modern design of Bionic’s retail space showcases their range of quality cycle apparel and accessories, and with a commitment to helping new riders begin their riding adventures safely and confidently, the Bionic team are happy to share their advice and experience. 

A basic starting place?

“A good helmet, [and] if commuting - a quality lock and storage bags”.

Image credit: Bionic Electric Bikes

Community and Culture

Speaking of the cycling culture in and around their location, the Bionic team are enthusiastic.

“Being located near the Orakei cycleway, we see loads of cyclists passing through daily, along with riders that live by bike often visiting the local shops”.

Bionic Tips and Advice:

Q: What advice would you give to someone buying their first bike?

A: “Try before you buy. Getting a feel for various models can teach you about the different kind of bikes, geometry and riding styles available”.

Image credit: Bionic Electric Bikes

Q: What is the best way to maintain a bicycle throughout the year?

A: “Making sure your tyres are inflated to the correct pressure. Many punctures are caused by incorrect tyre pressure. And keeping an eye out for any loose components, strange clunks, or noises”.

Q: What are some common mistakes new riders make?

A: “Again, tyre pressures. If e-bike tyre pressures are too low, this can negatively impact their battery range”.

Q: When it comes to battery charging, what are some points to consider?

A: “The way an eBike is charged [follow manufacturer instructions], and making sure the bike is not stored below 20% charge for extended periods of time”.

The Bionic Team:

Paul: Owner/Operator
Luke: Bicycle Mechanic / Sales
Ashton: Sales

Find Bionic Electric Bikes at:

244 Orakei Road, Orakei, Auckland 1050
+64 9 392 0123

 Mon-Fri: 9:30am - 5:30pm
 Sat: 9:00am -  4:00pm
 Sun: 10:00am - 3:00pm

www.bionicbikes.co.nz
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